Marketing Assets for 2024

Branding is the essence of a company. It’s how companies create consistency and brand recognition with customers and prospective clients. Most people can look at the colors red and yellow and immediately think of McDonald’s. Imagine if McDonald’s had changed their logo throughout the years, would the iconic yellow arches still be familiar to audiences? In order to maintain an unwavering brand identity, McDonald’s has brand guidelines in place to keep things dialed in even when there might be too many cooks in the kitchen (pun intended).

I would like to remind everyone in our organization about the significance of following our branding guidelines. Consistency in branding is a crucial element in building a strong brand identity that connects with our target audience. To make things easier for you, I have prepared our branding toolbox, which contains all the necessary assets, such as logos, fonts, colors, and other graphic elements that you will need to create branded materials. By using the branding toolbox, you can guarantee that all your communications align with our brand guidelines and communicate a consistent message to our customers.